Archive for October, 2010

Preparing Our First Exhibit Booth

There are so many reasons why should we have to participate in the trade show exhibition and the major reason is definitely related to our marketing strategy. Participating in the trade show exhibition is a good marketing solution that will not require a lot of our money. However, if this is our first time to participate and have our booth, then we might have to spend extra money to buy the trade show furniture or accessories.

The first thing to prepare is trade show displays and background. Both things are so important because it will determine our booth look. It might be the most costly thing, but we don’t have to worry because we can use the background and display in the next trade show. We should also consider about truss. This is an important thing if we are participating in the outdoor trade show, but we can also use it to create unique look on the exhibit booths.

Small things matter, so make sure to prepare logo floor mats, logo table cloth, and other small things that support our booth look. Don’t forget to prepare many business card and brochure, so visitors can always remember us and contact us whenever they need.